Proud to be pure, each formula is completely natural, cruelty-free, and free of artificial colors, fragrances, and preservatives. Skip to content $ 0.00 Cart 0.00 Cart. Founded out of a farmhouse in Napa, California, 100% Pure has been a staple in organic skincare, cosmetics, and body care since 2005. 100% Pure … Find helpful customer reviews and review ratings for 100% PURE Glossy Locks: Moisture Drench Shampoo (13.5 Fl Oz), Sulfate Free Conditioner, Replenishes Moisture, Hydration, Enhances Hair … New. Founded with the purest intentions possible, 100% Pure strives to create all-natural, cruelty-free skin care products with an environmentally conscious mindset. 100% PURE Glossy Locks: Moisture Drench Conditioner If your strands are feeling (and looking) a bit like straw, it might be time to rethink your hair hydration strategy. New Launch; Best Sellers; Award Winners; Fruit Pigmented®Make Up Natural Vegan Cruelty Free Gluten Free Luxuriously moisturizing shampoo deeply restores hydration and shine to thirsty locks. ... 100% PURE Kelp & Mint Volumizing Shampoo (8 Fl Oz), Sulfate Free Shampoo… 100% Pure products are made entirely from nourishing, non-toxic ingredients, proving that the power is in the pure. All formulations are made without any chemicals, synthetics, fragrances or dyes, to ensure what reaches your face is safe and pure. Fortified with nourishing aloe, biotin, rose water, and coconut oil.