I've already put many of its novel suggestions to work. ​The most interesting, immediately actionable book I’ve read in quite a while. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Through moving and inspirational stories as well as fascinating research and psychological studies, the book helps readers appreciate the value of creating moments in our personal and professional lives. Consider the following three situations: Milestones: Passing the driver’s test and getting your license, going to prom, receiving your acceptance letter for college, getting married; these are milestones many of us encounter that define and shape our lives. Written by Travis Lowdermilk on January 27, 2019, The Power of Moments: Why Certain Experiences Have Extraordinary Impact. The authors offer an example of how John Deere creates moments for first-day employees where they receive a video message from the CEO and arrive to their desk to find it decorated with a personalized banner; welcoming them to the company. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine. A phrase used often in the book to exemplify elevating a moment is “breaking the script”. It’s “being in the foxhole” during an important project or supporting a friend through the loss of a loved one. The Power of Moments shows us how to be the author of richer experiences. (e.g. (What happens in that time?) They propose that if readers begin “thinking in moments” they will find a greater appreciation for the opportunities that present themselves. In fact, experts suggest that moments of recognition that are powerful and memorable often tend to be moments that are spontaneous and not part of any regularly scheduled feedback, bonus, or promotion discussion. Pits: Of course, it’s hard to create powerful moments for customers, if you haven’t acknowledged areas where your core experiences are falling short. Dan and his brother Chip have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. These four elements, elevation, insight, pride, and connection are hallmarks of great moments. Chip and Dan are amazing and impactful story tellers. The Power of Moments is their most recent book. Don't miss it. The Power of Moments: Why Certain Experiences Have Extraordinary Impact is an exploration of the characteristics of memorable and impactful moments. No. It's as relevant to product designers and entrepreneurs as it is to teachers and parents. Infused with positivity and enthusiasm…. After researching numerous examples, the authors discovered that there is a familiar pattern of 4 elements that define powerful moments: elevation, insight, pride, and connection. “It was a complete disaster”, says Guthrie. (What was that simple question?). It’s receiving a hand-written note from a client thanking you for putting in extra hours. What if a teacher could design a lesson that he knew his students would remember twenty years later?