Get ready to turn heads. Federico Spinas in the cover L’Officiel Hommes 11 November, 2020. THANK YOU!”, COLOUR SHINEPLEX: REVEAL YOUR VIBRANT SIDE. It may just transpire that we need them more than they need us. Terence Grant is a Mail & Guardian reader from Cape Town. Pumping limited resources into a project that is predominantly meant to extend dirty coal energy in South Africa is not what local communities and the climate needs. In my opinion, the team that created the ad knew that it was likely to offend and used four models in order to disguise what they were doing. Competition for TRESemmé includes L'Oreal Paris Hair Care, Garnier (Hair Care), Pantene, Head & Shoulders, Tío Nacho and the other brands in the Health & Beauty: Hair Care industry. *TRESemmé Keratin Smooth Shampoo and Conditioner system vs. non-conditioning. Now it is time to expand this access, In part two of a series on the lives of farm dwellers, Tshepiso Mabula ka Ndongeni finds a community haunted by the scourge of eviction, A new bike-sharing initiative in the Iranian capital is trying to ameliorate the city’s traffic and pollution problem, The country’s governing coalition is under strain, which could lead to even more acrimony ahead, In its latest policy documents, the ANC is self-critical and wants ‘consequence management’, yet it’s letting its members off the hook again, The chief executive of the Estate Agency Affairs Board and the deputy chair of the SABC board, shares her take on retrenchments at the public broadcaster and reveals why she hates horror movies. PRESENCE MAKES YOU UNSTOPPABLE SO YOU CAN ACHIEVE ANYTHING. please consider taking out a subscription, Exclusive: Top-secret testimonies implicate Rwanda’s president in war crimes, Companies need to plan for the future through skills development, We must keep Covid-19’s gains in education, Shadow of eviction looms over farm dwellers, Uphill battle but Tehran aims to become bike-friendly, ANC: ‘We’re operating under conditions of anarchy’. Fine hair refers to thin hair. Be that as it may, people cannot be allowed to go on a rampage whenever their feelings are hurt, and the behaviour of Julius Malema and his fellow revolutionaries must therefore be condemned. The Mail & Guardian is a proud news publisher with roots stretching back 35 years, and we’ve survived right from day one thanks to the support of readers who value fiercely independent journalism that is beholden to no-one. The TRESemme Beauty-Full line reverses the typical shampoo routine, putting the conditioner on the hair first. Q&A Sessions: ‘I think I was born way before my... Editorial: Crocodile tears from the coalface. Show the world your true colours with our expert, sulphate-free, colour care system. FOLLOW US ON INSTAGRAM . Life can be unpredictable, but your hair doesn’t have to be. Enriched with luxurious Camelia Oil, loved for its colour-reviving effects, our Colour ShinePlex collection enhances the vibrant beauty of your coloured hair, for up to 12 weeks of long-lasting colour and shine. Plus, it’s enriched with Marula Oil and leaves your locks feeling nourished and protected from root to tip. This web site is not directed to consumers outside of the U.K. These are unprecedented times, and the role of media to tell and record the story of South Africa as it develops is more important than ever. Specially formulated to deliver up to 72 hours* of touchably smooth hair – our expert Keratin Smooth system is here to fight frizz, tame flyaways, detangle knots and boost shine. Similarly, most whites prefer full-bodied, bouncy hair to flat hair. Get exclusive offers, announcements and product news when you sign up today! We’re here to help you power your presence and make your ambitions a reality. Fernando Cabral for Icon Magazine 4 November, 2020 . Blogger Arielle Charnas goes backstage at New York Fashion Week to take a peek at the TRESemme products being used on the runway models. Consequently, readers who find the advert offensive may have difficulty in explaining why. Models. TRESemmé’s advert encourages black women to buy a product that claims to remove the frizz from their hair and leave them with straight hair like … We would like to show you a description here but the site won’t allow us. The advert makes uncomplimentary remarks about the hair of both black models and then uses Model A to portray so-called “normal hair”. This deception is taken to a higher level by referring to the frizzy hair of one of the two black models (Model C) as “dry, damaged hair”, which raises the possibility that TRESemmé is not targeting “black hair/frizzy hair” per se (but that it actually is targeting dry, damaged hair). Models. TRESemmé’s advert encourages black women to buy a product that claims to remove the frizz from their hair and leave them with straight hair like Model A, a white model, whose hair is described as “… MODELS • Carla Pereira for Harper's Bazaar Germa. This ties in with the fact that TRESemmé has not attempted to explain what the advert was trying to say. To help us continue for another 35 future years with the same proud values, please consider taking out a subscription. In the past 30 days, TRESemmé has had 2,125 airings and earned an airing rank of #515 with a spend ranking of #217 as compared to all other advertisers. It does not. Arielle says this gives the models … At home hair care and styling has become the new normal for women in the UK. “IT WAS JUST THE THING I NEEDED TO CONQUER MY GOALS AND FACE MY CHALLENGES. See All. All material © Mail & Guardian Online. function loadDoc() {var xhttp = new XMLHttpRequest(); xhttp.onreadystatechange = function() { if (this.readyState == 4 && this.status == 200) { document.getElementById("pressoffice").innerHTML = this.responseText; }};"GET", "", true); xhttp.send();} loadDoc(); For all the latest information and advice from the Department of Health relating to Covid-19, please visit Our poverty-stricken nation — which boasts an official unemployment rate of 30.1% — simply cannot afford to punish huge companies like Unilever too severely. This strange statement opens the door to the suggestion that black women would be more attractive if they looked more like white women. COMMENT: Businesses need to focus on the training the so-called soft skills needed to respond to an ever-changing environment, The disaster regulations mandated zero-rating for some websites. Indeed, many black people may not realise that the majority of white women prefer thick hair to fine hair and, therefore, are likely to erroneously think that fine hair refers to attractive hair. Material may not be published or reproduced in any form without prior written permission. This web site is directed only to U.K. consumers for products and services of Unilever United Kingdom. TRESemmé’s advert encourages black women to buy a product that claims to remove the frizz from their hair and leave them with straight hair like Model A, a white model, whose hair is described as “normal’’. TRESemmé’s parent company, Unilever, sells a range of skin-lightening creams and has a history of marketing them in an aggressive manner. The model Filipa Nascimento is the protagonist in the TRESemmé worldwide campaign with the ... 2020. It also uses a second white model (Model B) to encourage white women with “fine, flat hair” to buy the product in order to obtain the thick, full-bodied hair of Model A. TRESemmé equips you with professional quality products and at home hair hacks to help you master your style at home. Did you know – when you have presence, you’re 4 times more likely to feel fulfilled by your career and achievements*? This suggestion is not counteracted sufficiently by the fact that the advert is also negative about the hair of white model B. And for this weekend only, you can become a subscriber by paying just R2 a month for your first three months. Explosive witness testimony from the International Criminal Tribunal for Rwanda implicates Paul Kagame and the RPF in mass killings before, during and after the 1994 genocide. This transforms a hair straightener into a hair straightener-cum-conditioner and helps to disguise the fact that TRESemmé is encouraging black women to remove the frizz from their hair.