For the non-sulfate one (color endure), it just takes a bit more time and product to get it completely worked into the hair. I always like to do before and after pictures when I’m trying out different products on my hair to see if I notice a difference. If you take a look at any color wheel, you’ll quickly notice that purple is the chromatic opposite of yellow. A 2018 study of the health improvement of human hair using keratin found that keratin is an essential component of maintaining hair strength. Ultimately, if you’ve got blonde, grey or a generally lighter tone of hair – I would highly recommend investing in a good brand of purple shampoo and the Joico Color Endure Violet Shampoo is that brand. My hair is very long, thin, oily, straight, and bleached all over. It looks like the color endure has conditioning ingredients (Polyquaternium-10 and Polyquaternium-7), which color balance does not. That’s because it truly is one of the best. I also don’t switch up my shampoo, I only use the same violet shampoo each time I wash, 1-2x/week. Sorry it’s kind of long! I did some research and saw that Joico shampoo was supposed to be magical. Whether you’re a natural blonde, or you’re just a blonde for the time being, oftentimes you may find yourself struggling with the world of brassiness. Why do I see Salon Products at Walmart sometimes? Word to the wise – THIS STUFF IS STRONG. For those of you who aren’t “in the know” about purple shampoo, I’ll let you in on a secret – this stuff works! Well, it’s really a combination of a variety of different factors such as air pollutants, mineral buildup from showering, smoke, hair care products and heat-based styling techniques can all lead to the formation of brassy tones as well as making your hair seem dull, drab, dry and brittle. We are not one of those companies. A 2012 study on the efficacy of antioxidants on human hair proved that natural antioxidants not only improve mechanical properties and preserve the color of hair but also increase the shine of fibers. I’m here to tell you that life doesn’t have to be this way! Let me tell you, now I’m a believer. Let’s start off with the main questions. ❤️. Designed by Jenisse Photography & Design. and because it can be difficult to get good results if you don’t know what you’re doing. How do I keep my Blonde Hair from Turning Yellow? I have only used the Color Balance, but I can offer you some things to consider when selecting a conditioner. If you’re still not sure whether you need to use a purple shampoo or would prefer to get a better idea of which shampoo would be best suited to your hair in particular, I would recommend speaking to a hair care professional. This is where the Color Balance conditioner makes a huge impact for me. With other brands of purple shampoos, I found that the products stripped my hair of moisture, leaving it dry and straw-like. I hope I can help you by sharing what I love! By washing with a good purple shampoo on a regular basis (such as the Joico Color Endure Violet Shampoo), you can actively help to reverse and reduce the effects of brassy hair tones as well as keep your hair moisturized and nourished, ultimately reversing the effects of dry and brittle hair whilst restoring your hair’s natural tone and leading to a stronger head of hair. -Angela ♥. Again, I do prefer the lathering action of the color balance, but I think I’ll go back to the color endure and try a shampoo massaging brush to help work it into the hair. Thank you Angela!! This means your hair won’t dry out (this tends to happen to me whenever I’ve used cheaper dyes at home) and gives you more room for play when it comes to applying the dye to your hair. So I’ve gotten to use them both long term. REALLY?! Their color balance series came out in the last few years. As a brand, Joico has always striven to be at the forefront of the latest innovations in hair care technology as well as pioneering new scientific understandings that open our mind to the different possibilities for treating dry or damaged hair. Like I said in the beginning, I have experimented with 3 or 4 different types of purple shampoo and each one has their ups and downs. I get break outs, I have dry skin, and I like looking and feeling good. I'm able to go longer in between washes as a result. Personally, I like that the Color Balance shampoo is a little drying. Let me know if you have any beauty related questions or products you'd like reviewed by sending me a message using the contact form on the right (which can not be seen on mobile devices). Color Balance Purple Shampoo This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. I still can’t decide which one I like better even after all that, haha! Stunning work from Philip Ring created with our JOICO Color Intensities! Joico color endure violet shampoo is efficient and effective, and at the same time, it also leaves my hair looking healthy and better than ever. I have had a few people write to me asking what the difference is between the two and which they should get. But the color endure also has propylene glycol which has kind of high potential to cause scalp irritation and allergic reactions. You're free to manage this via your browser setting at any time. Your first hand experience adds value to my readers and I appreciate you sharing. The shampoo was called the Deep Penetrating Reconstructor and it’s still in use today as it’s highly effective at nourishing dry and damaged hair follicles whilst allowing you to regulate and maintain a clean and healthy scalp.